Additionally, she helped provide relief to Black-owned small businesses that were affected by COVID-19 through launching the Comcast RISE program. She also oversaw its full-service creative agency Mnemonic, as well as FreeWheel, which provides advertising software and solutions for the television ecosystem. Maria was responsible for all facets of marketing and branding for the company’s advertising sales division, Effectv, including leading its rebrand from Comcast Spotlight. Previously, she was the Senior Vice President & Chief Marketing Officer at Comcast Advertising where she created a strong, international marketing organization to support the company’s growing business needs.

Maria has over three decades of experience leading marking and media teams. She leads the growth of Warner’s network of owned-and-operated consumer brands and oversees the day-to-day operations including streaming account management and playlisting, direct-to-fan and merchandising operations, consumer acquisition, content creation, legal & business affairs, and finance.

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